GET INFINITE RESOURCES WITH THE POWER OF PARTNERSHIP
Discover Partners How it WorksBest brand partnership examples are those between two or more companies, or organizations, in which the companies collaborate on a marketing campaign or other project, promote the campaign to their separate audiences, and then share the benefits of that campaign.
Partner up with publishers to promote your products to their audience. Publishers can be other websites, other brands, or bloggers whose audiences are similar to your target audience.
Start co-creating and distributing valuable content to attract and acquire a clearly defined audience – to drive profitable customer action.
Gain new prospects to approach and start using a more popular and powerful way to share your expertise with your target audience by co-hosting a webinar, or a digital conference and even invest in hosting exhibitions with another partner who is keen on the same goals and values as your brand is.
Guest blog for another partner, as you both have experience addressing the needs of the same specific audience. Do not forget to include a link back to your own website in the blog post you write for them to increase your search engine authority.
If your audience tends to be more engaged on Social, try an Instagram Story Swap. Don’t miss out on an opportunity to be featured on your partner’s Instagram Story, in exchange for a feature on yours. Instagram gathers more than 1 billion users worldwide. Why’s that? Mainly because Instagram is the holy grail of storytelling.
Charitable giving has long been a best practice of companies looking to humanize their brand, build positive change in the world, and cultivate goodwill with customers and the public.
Creating joint products is a means to generate an effective go-to-market strategy that will ensure brand capital and create distinct value propositions. Just take a second to think about it. If you sell a physical product, consider co-creating a version of your product with a distinctive partner.
The payoff of a well-executed event is huge. Events show off your human side, allow you to make real connections with your audience (and potential customers), and solidify a brand image in your attendees’ minds.
Start generating leads by collaborating on an e-book on a topic of interest to your overlapping audience! There will be clear-cut results: a list of leads that you can easily segment by the partner that drove form submissions.
Combining two brands’ resources opens new possibilities. Many brand partnership examples out there can prove that it actually works!