AFFILIATE MARKETING
For 99% of people, brands and businesses affiliate marketing is how they get started.
What is affiliate marketing?
Affiliate marketing is a form of digital marketing in which brands partner up with publishers to promote products to the publisher’s audience. Publishers can be other websites, other brands, or bloggers whose audiences are similar to the company’s target audience.
Mainly the whole idea is to create a powerful partnership that will suit both your goals. The publisher will gain a profit on each purchase and the brand will gain visibility and more trust if they choose their partners wisely. Working with publishers gives the brand access to new customers they might not already have. What is more, 74% of online customers in the U.S. check two or more affiliate sites before making a purchase. Affiliates even influence brick and mortar customers!
The idea behind an affiliate program is that you promote other people’s products, often through an affiliate network, earning a commission if people actually end up buying thanks to your content marketing efforts.
The whole process is based on revenue sharing. If you have a product and want to sell more than you do on a daily basis, you can offer promoters a financial incentive through an affiliate program. It goes both ways with the affiliate marketing strategy: if you have no product and want to make money, then you can promote a product that you feel has value and earn an income from it as an affiliate marketer.
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make with your content marketing efforts.
Affiliate marketing and Partnership Marketing
The tough part is finding partners who actually have an audience that is interested in what you have to sell! However, with our Partnership Marketing platform is more than easy! You can sign up for free and start making partnerships with other suitable brands to either create an affiliate program or other types of Partnership Marketing you wish to. The choice is yours and we are more than happy to give you the instruments to succeed.
Affiliate campaigns
Affiliate marketing campaigns come in many forms. Some brands use hyperlinks within content to link to the brand’s website. Others use banner ads, promotional pages, Social Media, or newsletters.
When customers view the product on the publisher’s website or mobile app and make a purchase, it’s a win-win for both parties involved. The company gets a new sale, and the publisher receives a percentage of that sale or a small fee for directing traffic to the company’s site.
Reviews from trusted publishers continue to be among the most powerful marketing strategies. And some publishers are even going one step further by creating images and video content to drive campaigns. With that in mind, more and more brands are hiring affiliate marketing agencies to create and manage their campaigns.