E-BOOK COLLABORATION
Partnership Marketing does not necessarily involve spending a great amount of money like you see on any other piece of marketing strategy. Partnership Marketing is all about smart collaboration between two businesses that can complement each other.
Having something to say by partnering up with a partner is a great way to start a project involving the Partnership Marketing strategy. You can accomplish that by having an e-book together. It does not automatically mean that your brand has to do more than it already does. It simply means that your brand has to share its experience and knowledge with the audience.
So, what’s bugging you? Start your E-book partnership right now!
You already have all the means to do that, while our platform is right here to ease all the steps for you! Sign up, set up an account and start making strategic partnerships! Collaborating on an e-book on a topic of interest to your overlapping audience is one of the simplest but also one of the most effective way to generate leads. This approach also produces clear-cut results: a list of leads that you can easily segment by the partner that drove form submissions. Collaborating on copy and design is also easy with tools like Google Drive and Canva.com.
You have all the reasons out there to start this kind of partnership! But mainly because it is a quite subtle marketing strategy. Downloading an eBook is an act of wanting to keep yourself informed. So, it is kind of a strategy that is not only accepted by your audience but also sought out.
An eBook has the ability to establish credibility and potential problem solving solutions and also you subtly guide the reader toward your business, products or services. That is one thing you can do, but you can also team up with another brand you get more exposure and get access to new potential prospects for your business.
Creating an eBook together gives you the opportunity to use the material as content for your social platform. Creating an eBook with a partner enables your brand to showcase the material and both your authorities on the subject wherever your two brands are present. And by that you get resources that both of you can use, extract and repost as content from.
Just think about it: a durable partnership and a way of having all the content organized. By taking the best and most relevant ideas of your eBook and using the existing content to produce blog posts, promotional emails, infographics, videos and podcasts, you stand to drive engagement, generate leads and initiate conversations without having to make an extra effort. The only thing you and your partner will have to do is to tweak and tailor the content to fit the medium on which the content will end up on and that is all! And for sure this will take considerably less time than creating fresh content for your campaign.