If you’re a marketer, then you know that partnerships and partnership marketing itself are key to success. But, finding the right partnership marketing tactic can be difficult – especially if you don’t have a platform like Partnership-Marketing.net.
Did you know that partnership marketing is one of the fastest growing marketing strategies and the most effective way to reach your target audience as well as new markets and new customers? According to a study by Forrester, if one brand or even two or more brands decide to partner with other companies, they will see a 55% increase in their customer base! At Partnership-Marketing.net, we’re keen on helping brands collaborate by finding the right partners for their brand leverage.
In 2021, we surveyed business professionals to find out what was their current marketing tactics in order to increase brand awareness and boost sales and ultimately what would they want and need from a partnership marketing platform.
The results were unanimous: 94% of respondents found our platform to be very useful! They said that the ability to find new partners was the number one thing they wanted from our strategic partnership platform, followed by powerful and inspiring examples of partnerships. If you’re looking for inspiration or want to find new partners yourself, then Partnership Marketing is the place for you!
Keep on reading to find out the enthralling results from our partnership marketing survey
One of the most fascinating things we’ve discovered while surveying professionals about their marketing strategies is that they are willing to invest some of their marketing budget in a partner program because it drives sales.
It’s no surprise then, when you look at some other results from our survey – such as how many brands who are in direct competition to one another have seen an increase since implementing a partnership marketing plan – that the power of marketing partnerships is really something.
But before we dig deeper into the survey’s results. Let’s see some interesting facts about partnership marketing’s true power to make an impact on your target audience and drive sales
Types of Partnership Marketing
It’s easy to find a good partnership marketing initiative on the internet today. We’ve selected an example of a partner marketing strategy which may be of interest to some of you.
Barilla x Spotify’s marketing efforts to engage in innovative product solutions
When people cook, they like to have something to listen to. That’s a fact! Whether you dance around the kitchen in between adding ingredients or just find music relaxing – cooking with sound beats silence every time (especially if it’s our favorite type of meal).
Partner brands should engage in a partner program that can excite potential customers
So what did Barilla and Spotify think? Why not give those speakers some good use by creating playlists on Spotify designed especially for Barilla pasta? The Italian company did just that; putting two plus two together and coming up with an ingenious idea: one of the most brilliant joint product partnerships!
The marketing team at Barilla knew that no other pasta brand had done it before, so they saw their opportunity to reach out through a platform we’re all most likely using while cooking: Spotify. During the playlist there’s a short note reminding listeners of course – check Barilla’s product! And this also serves as an additional value and reminder of just who brought you this relevant content.
How do you reach out to companies for digital marketing partnership?
Marketing is all about building genuine relationships with your customers, and it pays off when you can build that trust from the ground up.
In order to create mutually beneficial partnerships, it is important that you contact companies for digital marketing opportunities. You can either send them an email or drop in their Social Media accounts or even better, use our partnership marketing platform to get a hold of your potential partner.
First touch points are critical when approaching business partners
However, when doing outreach on different social channels, first touch points are critical drivers of interest by providing context on what exactly one partner does and where they fit into the customer journey. You need to be professional at first so they know how important their business really might seem.
How can you facilitate a marketing partnership?
Enhancing your business and brand image is not just about the product. You need to think like a friend, who would you want as an ally in this fight against time and competition? When two companies align, they should engage in some mutual support in order to gain access to new audiences and provide lead generation to one another.
Start off with a wish list of brands that would excite your existing customers. Targeting those who are in-sync and who have the same audience as your brand will help ensure both parties involved get excited about the partnership, instead of being confused by it!
Why is partnership marketing the key to approach a direct competitor? Check out our survey results!
In a world where technology advances day by day and you can generate results with very little investment, banner ads are a little outdated. Based on the responses received from marketers, we have set to work more than before and we want to further develop the platform to facilitate future partnership marketing initiatives.
Key findings show that content marketing remains top favorite in the partner program pool of choices
In today’s age, customers expect high-quality consistent content from their favorite brands. 74% of respondents are already using content as a preferred channel for partnership initiatives, because it helps build trust and develop relationships with potential clients while also improving conversions in order to generate leads. Affiliate marketing is besides content, whereas the charitable partnerships aren’t already that popular among marketers involved in this survey.
Affiliate program is the one to explore in 2022 as our survey suggests
With the future looming, 42% of respondents revealed that they would be interested in affiliate strategic marketing for its way of spreading responsibilities across parties, which manages to leverage talents from various individuals for an effective strategy while providing contributors with shared profit – it’s not just about selling products, but also sharing your knowledge!
Aren’t you on our platform yet?
The power of our platform lies in bringing together minds eager to seal strategic deals for engagement, awareness and ultimately profit. More than 73% will recommend Partnership-Marketing.net as a great way to break through barriers that keep you from getting what’s yours!