When it comes to asset management most business owners don’t even realize the gold mine they have. The product packaging, your business’s blog, the newsletters you send, and many other spaces you promote your own brand on are assets that you can use to generate traffic, exposure, and create partnerships with brands and people similar to your brand’s values and vision.
Just imagine doubling your assets! By embarking on a partnership marketing campaign with another brand, you will benefit from your partner’s assets where you can aim for a new and quite different audience than the one you already have. Besides, you can increase your brand’s exposure.
You will promote your content and materials on your assets, but you’ll have your partner’s assets as well where you can publish your content and gain access to new audiences. Think of it as a mutual benefit for your brand as well as your partner’s. An asset sale where both of you reach new audiences, new markets where you can promote your brand, products, or services.
How does the asset sale work?
You do have a blog and Social Media accounts, right? Why not use them for a partnership marketing campaign to generate leads and exposure?
The asset, whatever you choose it to be from advertorial or editorial to in-store promotional stand, depending on your business type and placement, will provide exposure for your partner. Likewise, your partner’s assets will generate the exposure you aim for. It is a win-win situation, where you both help each other gain new markets and new prospects that will grow your both businesses.
Whether you want to call them assets or owned media, the mediums that you own will stand as means to promote your brand and your partner’s. The only piece of advice is to choose very wisely with whom you choose to associate.
So, how do you know who’s the one for you as a matter of partnership marketing?
Our partnership marketing platform is here to solve this very issue for you.
By registering you will get free access to our content, other brands who already created an account and will get matched with potential partners.
Keep in mind that the best brand partnerships come out of related products. So that should be a powerful incentive for you when searching for suitable partners.
Secret Escapes promotes Hunter in Newsletter
Secret Escapes helps enthusiasts looking for some high-end and unique experiences browse for luxurious and classy vacation destinations. On the other hand, Hunter radiates class and upmarket through their high-end products.
You have already identified the resemblance between the two of them. These two companies share customer audiences, they both aim for wealthy consumers and are adventurous, high-end, and expensive. By using their asset – their newsletter – Secret Escapes featured Hunter boots and promoted their products by bringing together both of their audiences.
Secret Escapes customers were able to use a discount code that included Hunter’s name to benefit from a 10% off of their next adventure on the booking website. The two partners engaged their common audience by tying up words such as adventure, outdoors, and escapes.
Top 3 learning for today:
- Having as many communication mediums for your brand can only be to your benefit
- Using your partner’s assets is an advantageous move for increasing brand awareness
- Owned media is not necessarily just for your purpose, you can sell it to your partner
EasyJet and Booking.com forged quite a partnership
EasyJet decided to move away from its existing online accommodation provider Laterooms.com to Booking.com to expand its offering. And they have integrated Booking.com as a permanent platform for all users seeking a hotel room. In other words, EasyJet used their Hotels section of their site as an asset to Booking.com.
Successful brands already have included partnership marketing as part of their communication strategy. Why won’t you do the same for your brand?
Find, filter & connect with new partners and start using partnership marketing as a communication strategy by signing up for FREE on our platform: https://www.partnership-marketing.net/