White papers? It’s not bad if you’ve never heard of them, but here’s the relief: you are here now, and you’ll find out everything there is to know about white paper marketing which is, in fact, one of the many marketing assets owned by a brand or a company!
Quite different from a blog post and not in any way like press releases, the white paper content focuses on delivering relevant issues, industry trends, or important implications and benefits for your target audience.
Digital marketing asset management: The white paper solution
Depending on your business’s objectives, you have a great pool of marketing assets from which to choose the right one that will suit the mission you’re on. For instance, if you are aiming at addressing industry problems and then proposing the solution through your product or service, then white paper marketing is the right fit in terms of marketing assets.
So, how can you aim for success with white papers?
When starting a white paper marketing strategy, keep in mind that you’ll still have to follow a structure, plan it out, and include the SEO strategy alongside the value proposition and the ability to drive revenues.
Think of a white paper as a formal article, where your brand or company uses it as a potential tool for driving sales. Through the white paper’s content, your brand’s voice can be intended to educate and inform the target audience, mainly because this type of marketing asset can deliver deeper content in terms of issues, trends, and so on.
Start a partnership marketing strategy based on white papers!
Imagine having an authority on a subject and then having a partner by your side that will complement your voice with his. On our partnership marketing platform, you will find all the info you need in starting a partnership of that kind and lots of potential allies to grow your business.
Let’s have a quick imagination game
Picture your brand in the car manufacturing field. You have the authority to speak about engines, power, and road adaptability. Now let’s picture a potential partner who’s in the software development field. Together you create a joint product and then raise awareness on it through a collaborative white paper where both of you state the knowledge you have on that matter.
The target audience will gain lots of educational information on the collaborative product you and your partner brought out and will ensure credibility, more authority, and general trust towards your brands’ products and services.
There may not be quite yet powerful examples on collaborative white papers, but there is all the time in the world for ambitious business owners to ensure this kind of marketing asset is not put to waste.
The almighty Google proved its capacity to protect user data through a Google Cloud Security and Compliance White Paper
Google explains how the G Suite products protect and use the data provided by users. In the white paper, the prospects are presented with all the information needed in a more advanced stage of the customer’s journey, which can influence their purchase decision-making process.
They juggled with different sizes and colors as a matter of formatting the content which further facilitated the reading process, creating a hierarchy to indicate what is more important.What are you waiting for? Register now on our partnership marketing platform and find suitable partners to engage in a collaborative white paper marketing strategy!