An extremely important part of all partnership marketing deals represents the marketing assets. When you get to the point of deciding what to do with your assets, you are already facing an asset management situation.
Knowing when to sell the digital marketing assets and when to trade is extremely important for the success of your business. Throughout this foray, the goal of your business is to get to a middle ground with your partner. After all, that’s the whole idea when sealing strategic partnerships.
With the ability to manage all your assets you’ll reap a lot of benefits, such as:
- Increasing business performance and revenue growth
- Improving communication, productivity, creativity, and collaboration
- Creating autonomy for local marketers, partners, sales, resellers, and third parties
- Reducing time searching for assets
- Maintaining brand consistency
- Repurposing assets for improved ROI
But, before deciding what to do with your assets, let’s dive into your best two options. You either sell your assets or you exchange them. Let’s see how both work:
Marketing asset management – exchanging the assets
If you’re about to plan on exchanging your digital marketing assets with your partner, you are about to agree to promote each other in return for exposure on the opposing partner’s side. For instance, you may come up with a post on your company’s blog in exchange for a newsletter brand mention in your partner’s future campaign.
Marketing asset management – selling the assets
On the other hand, if you’d prefer to sell your marketing assets, then you will either be offering your digital marketing assets to your partner in return for payment or you’ll pay for your partner’s marketing assets.
So what should you do with your marketing assets?
When it comes to the point whether to exchange or pay the assets of your choice, then you’ll find yourself in the negotiation phase. Both you and your partner will want to get the best deal possible.
Keep in mind that the marketing assets should have commercial substance for your business and your partner’s as well. In other words, before trading or selling your digital assets you need to find out whether the exchange would change your business to a significant extent or not.
But to answer the question, the decision of whether to trade or sell your digital assets often comes down to the specifics: the situation and your partner. Your partner’s offer may not equal your end of the deal, so you’ll only have to sell your assets, or it can be the either way around. Some other partnership marketing deals may be sealed only by exchanging the digital assets. It all depends on what you and your partner are willing to agree.
What to keep in mind after this article:
- Be cooperative
- Be transparent
- Stay flexible
The aim is to agree. Bring the conversation back to the return of investment for the both of you. If the exchange of the assets offered, or the agreed price of sale provides the right return for both partners, then the negotiation process should be very smooth.
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