This type of marketing partnership can make or break an event or project! Important events, projects, and even teams are demanding this particular type of marketing assets pool. Having your brand next to an important tournament such as Euro 2020, for instance, is a big deal as a matter of awareness and sales.
If you’re not quite sure of what we’re talking about – let’s make it a bit clearer: it all comes down to the sponsorship asset! This is in fact a marketing technique where well-known brands place their image alongside an event, team, or project to create an association.
Why do they do that?
Let’s put it this way: event sponsorships play a critical role in the growth of a brand. And the numbers are there to prove it. Brands are constantly and eagerly investing in football tournaments and big events because marketers are true believers that the sponsorship asset is the most effective for driving outcomes.
And it really does do that!
If you’re having true budgets on hand, why won’t you invest in a popular event to gain visible results for your brand as well? This kind of partnership marketing through the sponsorship asset is ideal for gaining popularity across distinctive industry sectors.
Sponsorship leads to more exposure, positive public image, and new connections
If your brand has the money, make no mistake – putting that money into something big such as a world tournament, for instance, can elevate your business in a minute. Have you thought about what would it mean for your brand to sponsor events in partnership with another brand?
Establishing sponsorship deals with a reputable partner enables your brand a lot more exposure and credibility in front of a much larger audience. They see your name alongside your reputable partner and start asking questions about you. Customers who attend are given strong reasons to believe you are reliable and trustworthy. And that could be just the beginning of a consumer love story. The trick is to keep them engaged before, during, and after the event, not just on the big day.
Sign up on our partnership marketing platform for free and start fishing for the true match! Chances are that teaming up with a reputable partner who shares your vision and values will double the results.
Sponsorships boost sales!
Sponsorships are quite the magnets for opening the right doors. From winning new customers to increasing sales on the spot: that’s the beauty of a marketing partnership! Take the following example: you’re a food brand and team up with a beverages brand and set up together booths and stands at a sports event where hundreds of fans are famished and thirsty. To increase the chances of success, be crystal clear on what you want to achieve. Set clear goals and leave the event with a list of leads to follow up on afterward.
Here are some powerful brand partnerships examples to keep in mind
KitKat x Riot Games
KitKat has extended its partnership with Riot Games’ League of Legends European Championship (LEC) and European Masters until 2023.
KitKat’s partnership with the League of Legends European Championship (LEC) will now include visibility on the league’s new in-game Summoner’s Rift banners and KitKat will also continue to present breaks and pauses, as it did through the 2020 Spring Split.
Red Bull Gaming Studio
OverActive Media, the parent company of MAD Lions, Toronto Ultra, and Toronto Defiant, has announced the Red Bull Gaming Studio after striking a multi-year partnership with the brand.
The studio will host various gaming events such as tournaments, speaker sessions, and artist performances, all while the official drink will be, of course, RedBull.