Wouldn’t you prefer a mutually beneficial marketing relationship between your company and other sites that you admire? Stay put, we are here to prove you that email marketing, blogging marketing, and overall link building strategy have way better results if done through strategic partnerships.
We’ll admit that in a hyper-competitive world, the idea of partnerships is strange. Where the values contain self-sufficiency, ownership, and working hard on your own, it’s quite hard to admit you could use someone to lift your business.
Can you generate success for your web page rank and brand recognition in a hyper-competitive business world?
The key to partnership marketing is that you already have all the means necessary. By signing up for free on our Partnership Marketing Platform you can start as of today the backlink exchange strategy with relevant websites who share the same vision as your brand.
The thing with the partnership marketing approach is that even if you start small, you will most certainly grow your site’s ranking over time! As two brands get to know one another, they soon discover what works out for each party by using the link building strategy.
We’ll explore three types of partnership marketing: types of strategies for you to understand and elaborate the mechanism for exchanging links and link swaps if you decide to guest post to increase the SEO rankings and traffic.
How does link exchange work?
Link exchange is a way to build more natural links with other websites. The idea behind link exchanges and SEO value in general, is that Google likes when you provide them additional valuable information about your website, so they can rank higher on search engine results pages (SERPs).
The significance of these findings are two-fold: firstly it makes sense as a clever strategy for increasing rankings; but, secondly, excessive link exchanges could be hurting user experience because some people may click the wrong button while viewing content from different sources online.
On the other hand, engaging in link exchange requests can help your website traffic and such links may land some super high authority backlinks. The truth is, this simple process of link exchanging has been known to produce substantial results for those who use it wisely and patiently.
What’s up with the link exchange partnership?
What would benefit you and your partner more than a backlink exchange? If you decide to team up with similar websites for a link exchange partnership especially suited for a small business, here’s what you need to know!
Being on a budget isn’t easy, but if you can offer a do-follow link in exchange for another one, you’ll soon ensure exposure for your brand by involving yourself to the minimum. You aim to conquer new customers and in exchange give your partner a new pool of potential clients. The challenging part is the prospecting and finding the right spots for the links.
To make sure your content never goes stale, be sure to maintain an ongoing dialogue with the website owner who’s linking back. Regularly share referral traffic and ranking metrics from within this building links process, so that it feels like they are constantly being notified of new developments.
Reciprocal links in email marketing: Best practices!
Embarking on an email marketing platform and starting the cross-promotion will gain you visible results. What is more, search engine optimization is vital for local resources such as email marketing.
First things first, for a better domain rating, SEO experts advise you to start by identifying businesses that can complement your product or brand. Reach out to potential partners and propose them a mutually beneficial email feature: exchanged links.
Steer clear from low quality content and build backlinks with other businesses who are suitable for your website. By featuring your partner on your channel, you give your partner the chance to discover a new audience. And in doing that, you ensure visibility for your website as well. You’ll gain access to its audience and get the best chance to get your website seen!
Share your unique content to a new audience through blogging marketing with reciprocal links!
If you’ve got a voice on a subject, why not broaden the audience it reaches? Get your content posted on a partner’s blog for more visibility and prospects. Make your anchor text visible by placing it at the top (mainly the first 3 paragraphs) and start getting traffic for the two websites.
What is more, you will get additional content on your blog if you invest in this kind of partnership. It’s a win-win situation for both of you as partners and you don’t even have to generate a great volume of brand-new materials.
Start getting 100% of your audience’s focus with an improved partnership marketing strategy! See how it has worked out for them and start doing the most out of this approach!
Winc put away the rivalry and teamed up with Byourbed’s and Rue La La’s websites for an exchange links approach
Winc – a winemaking and distribution company, included inserts from two complementing websites, Byourbed and Rue La La, in its boxes. Meanwhile, its ad inserts appeared in The Yoga Club’s packages. Winc’s website visitors were delighted by this link exchange strategy that were also appreciated by Google.
Frey, a great email marketing example!
The home detergent company Frey drives sales thanks to email audience swaps! They used a tool that connects brands with similar target audiences and page rank to expand their reach to potential customers through one way links. When the Frey team felt it’d reached diminishing returns from its lookalike audiences, they were eager to find more partners whose Facebook lookalike would be a great fit for them.
Successful brands already have included partnership marketing with reciprocal links as part of their communication strategy. Why won’t you do the same for your brand?
Ace your visibility on the search engines by getting yourself involved with other brands and websites to accelerate the Google growth for your business. Find, filter & connect with new partners and start using partnership marketing as a communication strategy by signing up for FREE on our Partnership Marketing Platform!