One of the main marketing objectives of any company or brand is increasing customer spend frequency. This major mission can be accomplished through well-aimed E-mail marketing campaigns, the nowadays extremely efficient digital marketing, and last but not least by visually seducing the customers with quality content on Social Media. The number of likes, shares, and followers, as well as the comments and reviews given by the existing pool of customers (consumers), will generate repeated orders/purchases to follow the trend.
Thus, more frequent purchases will give the current customers the occasion of showcasing their lifestyle, more than anywhere else on the extremely and increasingly popular Social Media platforms (Instagram, Facebook, Snapchat, TikTok) creating posts with the brand and its products which are viewed, liked, and shared by many and inevitably attract their followers and peers into the same spending pattern.
The unbeatable power of Partnership Marketing is visible especially when it comes to fans and trend followers because they will inevitably purchase the partner brand products since their iconic logo is validating them through the act of support and/or association.
The exact amount of value added by using the Partnership Marketing may vary significantly depending on the specific task of each campaign, but when it comes to the purchase frequency it is quite obvious that the previous satisfaction is the basis of the willingness to experience that feeling once more by buying the product or service again.
So, the question is…How to increase repeat purchase?
Organizing events has been limited during the current ongoing pandemic caused by COVID 19. Otherwise, they are an effective tool through which Partnership Marketing helps your brand with tips on how to increase purchase frequency.
Fun, interesting events are easily remembered and often recalled afterwards. Treasured memories create loyalty towards the brand and when using Partnership Marketing, this loyalty is transferred from the initially preferred brand to the other one involved.
Let’s not forget that the purchase frequency is sometimes motivated by the season, or by some random and transitory waves of fashion. When talking about seasonal factor there is exactly the kind of situation where one partner brand can reinforce and even repurpose the less sought after one. (e.g. FC Barcelona when being associated with Unicef)
What is more, a particular consumer spend frequency being increased by the simple fact that successful campaigns of email marketing, digital marketing, or on different social media platforms encourage the repetitive purchase of a certain product by promising rewards: instant prizes, “Buy One Get One Free” offers, bonuses, etc.
There is also some huge potential on the special occasions (such as Easter, Christmas, Mother’s Day, Father’s Day, Back to School) when the Partnership Marketing leads to purchases of products from either one or both associated brands. Also, given the specific nature of the celebration there could also be the case of repeated orders (e.g. On Christmas: one gift for each family member, on Mother’s Day one gift for the customer’s mother, and a similar one for his / her grandmother).
On such special occasions, the possibility that the recipient of each gift might like one brand or the other from the Partnership Marketing is an absolute guarantee of satisfaction. This will lead, without any doubt, to further and possibly frequent purchases of the products born out of the Partnership Marketing.
Top recommendations for marketers:
- Follow trends that might suit your brand
- Seek out partners that have same interests as you
- SIGN UP for FREE and Connect with such partners and start increasing customer spend frequency!
If you want to find & connect with new partners and start using partnership marketing, sign up for FREE on our platform:
https://www.partnership-marketing.net/