Finding a suitable partner for a fruitful collaboration can’t be that hard, right? Especially when you already have traffic on your website. When visitors come and go over your content, products, or services you have the chance of fishing for potential partners as well!
How to find partners
Allow new partners to come to you through a partners’ contact signup page where all the prospects who express an interest in working with you can write to you and start a conversation. Throw a “contact us” page with your email attached to it. If you believe that reaching out to the company’s email address isn’t quite enough for starting partnerships, then you should consider a partnership application form. It can be a downloadable PDF made to gather all information you wish to know about potential business partners. From there you can select the true fit for your business.
Here’s what a partnership form should contain:
- Name of a potential partner
- Partners’ contact email
- Address
- Brand name
- Asset Request
- Dates/Period Requested
- Conversion Estimates
Or you can just simply take Netflix’s example of gathering business partners
Netflix took partners’ contact signup a step further and allowed brands to actively take their creatives from the offset, download guidelines, and request new content. Having a quick look at it, it’s just like an affiliate program, where you create an account that grants you full access to their marketing suite.
Join our platform and match your brand to new potential business partners
Maybe you don’t have Netflix’s marketing budgets to invest in creating your own platform for reaching out to new potential new business partners. For that matter, you can sign up on our partnership marketing platform which is already built to find the best business partners.
If they are not on our platform yet, you can just invite them to sign up and start the partnership there. Fill in all the information needed to register your brand on our platform and find potential business partners to be matched with.
It’s time to extend the Partner Map!
Whether you choose to join our platform, which is really the easiest way of gathering new business partners or something else, you will start to get in touch with new prospects. And then, can add those new business partners to your Partner Map. Color-code new partners against existing ones and highlight separately those with the most potential, and those less suitable for collaboration.
Are you ready to join the partnership marketing team? We’ve curated the best content to showcase everything there is to know about the partnership marketing strategy: from types of partnership and marketing assets to partnership philosophy and strategic partnering. Come join us! The registration is free!