The real king of marketing truly is the content strategy that each entity, brand, or individual develops to achieve awareness, generate leads, engage consumers and potential clients.
Google gives off the opportunity to all those market players who are aiming to improve their content marketing to drive traffic via its engine, always looking to add fresh, innovative, and hopefully viral content pieces.
Blogging marketing is the new trend that brands approached. This type of content gets shared, linked, liked, and tweeted to potential new consumers every second of every day all over the world. Following this trend, we argue that SEO content marketing should be your next concern.
One of the most innovative ways to create and distribute engaging content and to boost your SEO content strategy is via partnership marketing with a like-minded brand by sealing a Content Partnership!
To ensure traffic remains high from both SEO and social, the information that consumers receive must be fresh, relevant, and engaging. It also must answer their questions, fulfill their needs, and attract their attention. This is where Content Partnership Marketing comes in.
Brands are quickly catching onto the idea of Content Partnership Marketing’s efficiency!
Providing fresh material in conjunction with a partner can make the content strategy far more interesting, likable, and engaging. This will attract a much larger network that will interact and share it. In fact, by using your partner’s owned digital channels and expertise you will lower the marketing spend and the cost per acquisition of each piece produced!
They did it, so why wouldn’t you at least try to find the right partners?
Lonely Planet x British Airways
Lonely Planet and British Airways teamed up to inspire consumers with a series of tempting travel adventures that enhanced the easy-to-reach short-haul destinations. The partnership provided bite-sized pieces of content that, via research undertaken by both companies, showed what the on-the-move consumer preferred and typically engaged with.
National Geographic x BMW
When breath-taking photos are artfully combined with an adventurous spirit it emerges a great partnership between two giants such as National Geographic and BMW into creating a video series that’s both powerful and relatable
National Geographic’s mind-blowing photography skills took the viewer behind the scenes of how these shots were taken was the perfect way to frame a sponsored content piece about a human-interest story — such as the life of the ranching family portrayed in this video. The narration further enhances its relatability and gives it a human quality that’s especially effective.
There are several other examples and if you stay put and keep an eye on our mission, we’ll share it with you!
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