Are you still looking for business partners based on location? The idea that the location and the headquarters of your business are vital for brand partnerships is outdated. Especially with the ever-evolving technology waves.
Partnering with local businesses isn’t a wrong move if the business partner you want to associate with has the headquarters in the same city as yours does. However, nowadays technology allows you to easily connect from one side of the planet to the other. Do you see why the “local partnership businesses near me” are outdated?
Why limit to a local business partner?
There is less and less need for partner brands to limit themselves to their geographic market due to the increased online usage and the constant need for user connectivity.
Your business can be based in Paris and from there you can easily form a partnership marketing program with a brand headquartered in Los Angeles and another brand headquartered in Shanghai, especially if much of the program will be online.
Who needs a local business partner when you can access our partnership marketing platform and connect with different partners and seal strategic partnerships all over the world? You won’t necessarily have to meet face to face with your partner and you can do almost all the work online!
With the constant growth of marketing campaigns and with marketing budgets moving to online or digital channels, leveraging websites, email campaigns, social media channels, affiliate programs, and e-commerce is more relevant than ever before to seal strategic partnerships without fearing geographic localization.
Stuck on partnering with local businesses?
The beauty of our platform is that although you can connect your business with any other brand from all over the world, you can as well start partnership marketing campaigns based on the location of your business and your potential customers.
If you want to open a yoga studio for women in a certain physical location maybe you should check out what other types of businesses are targeting the same customer profile in the same area and propose a strategic partnership to them.
For instance, a beauty store in that area can offer a free yoga class to all the customers in your new place. This is a win-win situation for both parties and customer satisfaction will be increased.
Let’s see some partnership business examples based on their locations!
As we stated earlier, location isn’t everything if you want success for your business. Take the Alibaba x Valentino partnership as an example! Chinese eCommerce monolith Alibaba and high-end fashion Italian brand Valentino launched a one-of-a-kind project: a 3-D pop-up shop in Beijing.
The pop-up promoted Valentino’s product line, as well as drove awareness for a customer loyalty program focused on luxury products. By blending the virtual and the physical worlds with the pop-up, both brands have exposed consumers to a new way to shop!
DiDi x Urban List
Yet another insightful partnership, but this time local-based: ride-sharing brand and lifestyle publisher launched a supporting campaign to encourage Australians to reconnect with friends and family while supporting local businesses impacted by the pandemic crisis.
The partnership centered around Urban List curated recommendations of top social destinations supported by driver and rider feedback. The list stretched from winter igloos at Sydney’s Cargo Bar, to gin masterclasses at the Gold Coast’s Wildflower Gin and drinks in an old bank vault in Perth.
Sign up FOR FREE and start generating buzz and awareness for your brand! Our Partnership Marketing platform is splitting up the work and increasing the results! You’ll be well on your way to create and launch a Partnership Marketing campaign no matter your location!