Most business owners invest their budgets in unifocal marketing strategies and wonder why they still fail to achieve their goals, do not have sales or do not reach their KPIs. No doubt they have not heard of the Partnership Marketing strategy. Probably, even if they heard, after implementing it, they realized that it has no chance to succeed.
Co-branding examples are all around the corner and they do not shiver to bring out their latest collaboration. We have tested the brand partnership method and the outcomes were mind-blowing.
Here are the 7 Reasons to Never Use Partnership Marketing!
1. Marketing exposure? You’ll get lots of it. And, really, who would want that?
Affiliate brands usually invest their time and money on each other’s success. They bring one another’s clients, profit and exposure.
By simply using hyperlinks within their content to link it to their partner’s website or use banner ads, promotional pages, Social Media or even newsletters, brands gain marketing exposure by doing the bare minimum.
Secret Escape’s newsletter featured Hunter and customers were able to use a discount code that included Hunter’s name to benefit from a 10% off of their next adventure on the booking website.
Check out this incredible example given by Hunter and Secret Escapes! https://www.linkedin.com/feed/update/urn:li:activity:6803221849334530048/
2. Why broaden your target audience with Partnership Marketing? Stick to your 10 clients!!!
Yes! Having a leap of faith when starting a brand partnership can be challenging, but investing your time on a partnership marketing platform will only gain you more chances of finding partners with whom you can share potential clients.
Imagine your products featured on your partner’s website, Social accounts or even on their packages. This type of brand collaboration will gain you greater visibility and awareness to new potential customers interested in brands that have the same values and objectives as you do.
BuzzFeed & Best Friends Animal Society
By leveraging BuzzFeed’s readership of over 200 million people, Best Friends Animal Society set up and published an article called, “We Interviewed Emma Watson While She Played With Kittens And It Was Absolutely Adorable”, advertising that the kittens featured in the video are, in fact, adoptable — the result being a win-win situation for both partners.
3. Saving money is for losers who use the Partnership Marketing strategy!
Cutting the budget isn’t quite easy when all you want to do is succeed. But have you ever thought about investing your money wisely? The brand partnership method will put you on the map of potential partners who can feature your business on their platforms without investing more money than you already do.
You can even cut off the budget by negotiating the trade you do. Having your product featured for your partner’s product feature. Why not benefit both of you while saving up some cash too? You can use the money left otherwise and save up for future initiatives.
Star Wars movie x CoverGirl
You may be a Star Wars fan or maybe not. But for sure you’ve heard of the series! Lucasfilm, partnered up with CoverGirl to capture a broader audience to get fans new and old excited about the movie’s release.
Makeup artist Pat McGrath created two makeup looks inspired by the dark side and also the light side, recognised as the bad and the good by the movie’s fans. Check out the result!
4. Don’t step out of your comfort zone with Partnership Marketing…
Start marketing your product or service in a variety of new ways. Ways in which you can easily gain new customers and attract prospects to your business. The old-fashioned methods won’t increase the customer spend and won’t bring you new clients.
Think outside the box and try out a joint product partnership marketing strategy! You can sign up for free on our partnership marketing platform and search for potential partners with whom you can create a product with!
Taco Bell x Frito Lay
Even the fiercest opponents in the fast-food industry joined forces for a joint product partnership. Taco Bell and Frito Lay advertised the Doritos Locos Taco by wrapping the taco in a classic Doritos bag, reflecting the co-branding partnership and appealing to both brands’ audiences.
5. Don’t even think about generating revenues if you use the Partnership Marketing strategy…
Have you ever tried an affordable way of increasing the revenues of your business? If not, Partnership Marketing through loyalty programs will forge an excellent opportunity for your brand and your partner to raise more money together.
Either one of you can create a loyalty program for the existing customers by giving away discounts on the partner’s products as a bonus for their loyalty. Customers will be encouraged to continue buying from your brand rather than from your competitors if you reward them after each purchase.
Mastercard x FoodPanda Romania
The credit card company partnered up with the food and grocery delivery in order to create a loyalty program for the FoodPanda customers to continue to buy using their mastercard for gaining a chance to win incredible prizes awarded by Mastercard.
6. You simply won’t outgrow your perceived value with Partnership Marketing
Imagine being a credit card business owner that partnered up with a popular brand like Uber that already has a good public image. Your only chance is to increase your brand’s perceived value after this association. That public stunt will increase your brand awareness and image in your customer’s mind.
H&M x high-end designers like Moschino
The most renowned example is H&M who partners up quite frequently with designers into creating capsule clothing lines. By doing that, H&M constantly grows its perceived value and in return, those high-end brands – like Moschino – can expose their brand to a new pool of potential consumers.
7. You won’t achieve your goals with Partnership Marketing!
That one right there is the only one that’s really true. Out of all the 7 reasons, that one final thought is on point. You won’t achieve your goals. You will go beyond your goals and objectives with our partnership marketing platform.
Working and teaming up with like-minded brands can only provide significant benefits and cost savings. Start winning big and increase your brand value with Partnership Marketing.
Sign up FOR FREE and start generating buzz and awareness for your brand! Our Partnership Marketing platform is splitting up the work and increasing the results! You’ll be well on your way to create and launch a Partnership Marketing campaign.